LIVE STREAMING — WHAT DO YOU CALL IT?

Livestream, webinar, virtual seminar, webcast — there are so many words out there to describe a livestream as it continues to grow as a popular form of content. Whatever you call it, the outcome is the same — connecting with your audience in a remote or virtual form instead of in-person.

CHECK OUT SOME OF THE TOP SEARCH TERMS FOR LIVESTREAMING IN NZ:

  • online video conferencing

Thanks to the COVID-19 pandemic, we’ve all heard of Zoom and giving more and more presentations online. Some great, some good and some not so good! So to help you out here’s our 3 tips and tricks on how to nail a online presentation.

1. PREPARE

To start, you’ll need to have your desktop computer or laptop with a webcam, headphones and a microphone. Make sure you have the software we’ve recommended installed and a good internet connection. Remember some software won’t work on a tablet or mobile, so always use a computer. Check with us if you’re not sure.

So how do you make yourself look and sound great? Dress simply and professionally and set up in a room with a plain background. Try a few options, but keep it simple. Your main source of light should be from in front of you, not behind…


There’s lots to think about when planning an event, but small elements can make your event a huge success or a big failure.

1: INTERNET & POWER

To ensure a stable and reliable stream, we need access to wired internet and power. Cabled internet is far more reliable than wifi (even highspeed) and prevents any dropouts in the stream. We will discuss this with you in the planning stages of the stream and scope out the best location for us to set up during our site-visit, but it’s helpful to know these essentials are ticked off the list as soon as possible.

2: AUDIO

It may seem obvious, but we need to hear your presenter or whoever is on stage as well, not just the people in the room…


PODCASTING — QUESTIONS TO ASK WHEN YOU START OUT

When you start thinking about making a podcast, there’s lots to consider. Tandem managing director, Dave Dunlay, has produced a comprehensive list of questions to get those juices flowing and start your planning properly.

Dave’s been at the forefront of new media in New Zealand — including podcasting, social media and online video. In August 2005 (the same year YouTube began) he produced Tandem Studio’s first YouTube video. Tandem has now uploaded over 25,000 videos to YouTube! He’s produced hundreds of podcasts since they became a main source of media and entertainment, co-producing the award winning Black Hands: The Bain…


There are many different ways that you can utilise or ‘re-purpose’ video content so that it works for you across a variety of media platforms. Using content in a variety of ways like this makes it very cost-effective and allows you to plan a whole marketing program around a relatively small amount of video content. That way a half-day or a day spent recording a video clip can turn into several months worth of content.

Here are five that you can re-purpose your video content: 1/ Transcribe the audio (Facebook, tweets and your website blog) 2/ Grab still photos (Pinterest…


TANDEM’S 3P PROCESS

Tandem’s 3P process: Plan — Produce — Publish (™) is at the core of everything we do throughout every production. This exclusive process means we work with you to get the results you want to ​efficiently​ ​​create​ ​your​ ​content​ ​on​ ​time​ ​working​ ​to​ ​your​ ​budget.

P1: PLAN

The key to good production is planning; you have to have a strategy. In the introductory stages of your project, we work with you on all aspects of the planning:

  • Creative concept

Tandem Studios

Reach your audience anywhere, anytime with original audio, live streaming and video content for Christchurch, Auckland and NZ wide.

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